Product roadmap

This information regarding potential future functionality gives you an insight into some of bGenius’s product plans. This is not an exhaustive list. There are lots of other things we’re working on. Not to mention other sneaky, bigger things that we may not be ready to announce just yet. While these functionalities currently have no timeframe for delivery, they're here to outline our general product direction. Items are subject to change as new priorities are identified. We sometimes even might stop working on a feature and remove it from the roadmap. The development, release and timing of any future features or functionality described remains at our sole discretion and should not be relied on in making a purchasing decision.

BGENIUS RELEASE SCHEDULE

  • Planned
  • Completed

Q4 | 2018

Campaign Management

  • Connect Google Analytics data to Facebook data.January
  • Analyze Display & Video 360 Bid Manager platform data.January
  • Automate the exclusion of unwanted elements from your feed.January
  • Google Search Console: use filters and filter actions to set signals.January
  • Set and modify your Facebook bids to keep control of your ad spend.January
  • Get a clear overview of your demographics by using the new demographics tab.January
  • Synchronize account settings between the Google Ads and the bGenius interface.January
  • Enjoy new Facebook features and system stability, brought to you by the latest API update.January
  • Get a complete overview of your Bing data in bGenius with the newly added dynamic search ad (DSA) data.January
  • We're taking the first steps to integration data of Display & Video 360 Campaign Manager in bGenius.January
  • Manage your product partitions automatically by using the 'create signal' and 'update bids' filter actions.January
  • We'll ensure that the filter actions that your former colleagues have set remain active and functioning.January
  • Cluster, monitor and compare elements by creating tags for Bing products in shopping campaigns.January
  • Cluster, monitor and compare elements by creating tags for Google Ads products in shopping campaigns.January
  • We will clarify logos on the Data connection page to show the difference between organic and organic to paid.January
  • Use improved expanded text ads (ETAs).January
  • Enjoy new Google Ads features and system stability, brought to you by the latest API update.November

Dynamic Advertising

  • Create RLSA-only campaigns on campaign level.January
  • Get an accurate preview of your project when using ad customizers.January
  • Check the improved, extended, and faster loading preview before going live.January
  • Configure which Google Ads features you want to use for each project.January
  • Add sitelinks on campaign level in Dynamic Advertising and save lots of time.January
  • Get a warning when you enter invalid characters in the last alternative of headlines.January
  • Choose which features you want to manage from the bGenius or the Google Ads interface.January
  • Create combiner lists on negative level to generate negative keywords dynamically.January
  • Add static or dynamic negative keywords to your dynamic search projects on campaign level.January
  • Create your Merchant Center feed in Dynamic Advertising instead of classic Dynamic Advertising.January
  • Use multiple columns per shopping campaign to create negative keyword lists and eliminate repetitive (and tedious) tasks.January
  • Use improved expanded text ads (ETAs).January
  • Enjoy new Google Ads features and system stability, brought to you by the latest API update.November

Feed Management

  • Solve missing column issues in joined feeds yourself by following easy, step-by-step instructions.January
  • We're integrating Feed Management into Dynamic Advertising more and more to provide a better user experience.January

User experience

  • We will prevent projects from failing when non-critical errors occur.January
  • We will provide each data connection with a link to a how-to article for ease of use.January
  • We will replace certain technical error messages for plain language error messages.January
  • We will ensure that the use of non-breaking spaces doesn't result in double the amount of ads.January
  • We will prevent password recovery and user invite emails from going directly to you spam folder.January
  • Easily copy and use URLs containing square brackets ([]) and spaces ( ) without getting any errors.January
  • Access all your clients with one sign on. No more using different sign-on details for each client you manage.January
  • Access all bGenius systems with a single ID and password. We're rolling out single sign-on for all our systems.January
  • Use predefined templates in Dynamic Advertising to customize your feeds and adept them to fit external feed platforms.January
  • Use the breadcrumb for easy navigation to the Budget management, Multichannel dashboard and Data connections pages.January

Q3 | 2018

Campaign Management

  • Budget management now also available for non-agency usersNovember
  • Track back office data of dynamic search adsNovember
  • Set, edit or remove final URL suffix at account and campaign levelNovember
  • Multichannel dashboard: sort results by platform.November
  • Show history of the last filter action to enable you to examine the origin of your bid adjustment(s)November
  • Bing: show the estimated number of impressions received out of the total available impressions in the target marketNovember
  • Optimized report export to prevent the downloading of reports that put an excessive load on the system's performanceNovember
  • Facebook: URL labeling and schedulingOctober
  • Implement Google Ads' name and logo changesSeptember
  • Refactor the AdWords creative sync to optimize system performanceSeptember
  • Update the AdWords API to ensure stability and to enable the latest features provided by Google AdWordsAugust
  • Bing: update the Bing API to ensure stability and to enable the latest features provided by BingAugust
  • Bing: use additional links in your ads that take customers to specific pages on your websiteAugust
  • Facebook: make the all actions column availableAugust
  • Facebook: make the website clicks column availableAugust
  • Facebook: make the relevance score column availableAugust
  • Facebook: make the 10-second video views column availableAugust
  • Facebook: make the 30-second video views column availableAugust

Dynamic Advertising

  • Facilitate the use of price extensions to showcase your business’s offerings (service and or product) in detailNovember
  • Keyword error insightsSeptember
  • Rules: broaden input fieldsSeptember
  • Rules: replace values in empty columnsSeptember
  • Implement Google Ads' name and logo changesSeptember
  • Enable project rules for Dynamic Advertising feedsSeptember
  • Update the Google Ads API to ensure stability and to enable the latest features provided by Google AdsSeptember
  • Enable the manual adding of keywords on campaign level, without them being overwrittenAugust
  • Connect your feed to CriteoAugust

Q2 | 2018 | Shipped releases

Campaign Management

  • Track dynamic search ad (DSA) campaigns in Campaign Management and connect them with your (custom) revenue dataJuly
  • Update the Yahoo Japan API to ensure stability and to enable the latest featuresJuly
  • AdWords extensions: show type and amount of each typeJuly
  • Google Search Console: facilitate analysis and optimization of SEO campaignsJuly
  • Data connections: display the connection ownerJuly
  • Update the AdWords API to ensure stability and to enable the latest featuresMay
  • Edit sitelinks on sitelink levelMay
  • Bulk device bid adjustmentsMay
  • Connect Google Analytics accounts yourself via plug and playMay
  • Multichannel dashboard: expanded date rangeMay
  • Bid management for AdWords campaigns with enhanced CPC bid strategyMay

Dynamic Advertising

  • Feed validation: prevent projects from taking campaign structures offlineJuly
  • Facebook: map your custom values to those of Facebook when values in the column do not match the predefined valuesJuly
  • Update the AdWords API to ensure stability and to enable the latest featuresMay
  • Alternative ad length validationMay
  • Feeds: skip empty valuesApril
  • AdWords search: copy projectsApril
  • AdWords search: countdown ad alternativeApril
  • UX: see in one glance whether you've set the 'Auto update' setting for your projectApril
  • UX: a warning about the consequences of adjusting targeting settings of projects which you've ran beforeApril

Feed management

  • Edit new columns in XML to CSV filesMay

Q1 | 2018 | Shipped releases

Campaign Management

  • AdWords ad rotation setting on group levelMarch
  • Update the AdWords API to ensure stability and to enable the latest featuresMarch
  • Update the Facebook API to ensure stability and to enable the latest featuresMarch
  • Filter actions for sitelinksMarch
  • Filter date range 'Last 60 days'March
  • Budget management dimensionsMarch
  • Data connections: improved designMarch
  • Private data connections: connect multiple customers and make multiple connectionsMarch
  • New currency importerFebruary
  • AdWords: campaign 'Total Budget'February
  • Filters for reportingJanuary
  • Budget management menuJanuary
  • Multichannel dashboard bètaJanuary

Dynamic Advertising

  • Keyword combinerJanuary
  • Character counter for ad templatesMarch
  • Improved designMarch
  • Manage manually recreated (in Campaign Management) elementsFebruary
  • Channel overview: improved designJanuary
  • Update the AdWords API to ensure stability and to enable the latest featuresJanuary

Feed Management

  • Single sign-on for Dynamic Advertising and Feed ManagementFebruary

Clients Module

  • Password recoveryMarch