First-party-data

Integrate your own high valuable first-party-data

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For more than a decade bGenius integrates client side revenue data with digital campaigns. This has always been greate value for bGenius users because they have insight in true performance. Bid and bduget adjustments can be done manual or automatically based on these high-value insights. An easy example where an algorithm can go wrong. You are selling TV's and Smartphones. On TV's you have 80.000 revenue with 10.00 costs and on Smartphones you have 120.000 revenue with 30.000 costs. TV's have a better ROI. But now it turns out that margins on Smartphones are two times higher and TV's have a limited stoch at the moment. Also people are returning 60% of their Smartphones and only 20% of the TV's. That's how we turn data into valuable data.

Comparison

Algorithms versus third party API bidding

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Although technology providers claim to have an algorithm in place to optimize bids and budgets it is good to understand the differences. bGenius has many data integrations and a good view on the customer journey. Based on these insights we can run an algorithm to calculate your best possible bid and budget. However we will not be able to adjust bids on auction level like the ad server itself can. So this still is API Bidding and it counts for all third party bidding solutions. The ad server itself has auction level data on personal level which is not available through API's.

Best of both worlds

Combining smart bidding with smart data

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So we know now that ad servers can build the best possible algorithms. Better than any other third party bidding tool, simply because they can adjust bids realtime on auction level. We also know now that an algorithm works best when it has valuable data in place. bGenius developed in cooperatio with Google and Microsoft the best-in-class bidding solution for Search by combining Smart Bidding with Smart Data and empower users to activate these strong algorithms and still control your budgets and act in competitive landscape.

Predicitive data

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Get a demonstration of bGenius technology to see how it works.