June 2006
Development of TrafficSAM later re-branded to bGenius
With connections to three main search engines, managing campaigns becomes very efficient in the bGenius platform. Traffic4u decides to make bGenius the standard Campaign Management platform for all clients. Missing features in the different search platforms are being developed in bGenius to have more control, better insights and to drive better performance for online advertisers.
March 2008
bGenius launches Dynamic Advertising for search
Online marketers want their advertisements to represent their entire inventory as specific as possible, to ensure their ads are as relevant as possible, the - so called - long tail search strategy. Consumers are very far in the customer journey, when they search on a specific product name or type. bGenius launches Dynamic Advertising: import your product inventory and by setting up some templates the system pushes a very relevant campaign structure to Google and Bing.
February 2009
Wehkamp as first external client
Wehkamp is the first bGenius client with an advertiser license. Online retailer Wehkamp decides to inhouse the online operation and uses bGenius as their online advertising platform to manage all campaigns.
September 2010
Launch of online management system bGenius
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February 2011
bGenius support operational
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June 2012
Integration of Criteo in bGenius
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June 2012
bGenius launches cookie management system
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January 2013
bGenius support becomes Client Solutions
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Juli 2014
bGenius becomes part of IPG Mediabrands
Traffic4u, as an agency, and bGenius, as a technology provider, are very successful in the Dutch Market. Becoming part of IPG Mediabrands gives us access to a network of agencies in 50+ cities around the globe
Juni 2015
bGenius developed a new tool Feed Management
As an online marketer you have the possibility to adapt a product feed and / or data feed to your liking without the intervention of IT. Import the feed into Feed Management and get started with the hundreds, thousands or even millions of products.
Februari 2016
New look and feel Campaign Management
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Juli 2016
bGenius launches new Dynamic Advertising
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