June 2006

Development of TrafficSAM later re-branded to bGenius

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With connections to three main search engines, managing campaigns becomes very efficient in the bGenius platform. Traffic4u decides to make bGenius the standard Campaign Management platform for all clients. Missing features in the different search platforms are being developed in bGenius to have more control, better insights and to drive better performance for online advertisers.

March 2008

bGenius launches Dynamic Advertising for search

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Online marketers want their advertisements to represent their entire inventory as specific as possible, to ensure their ads are as relevant as possible, the - so called - long tail search strategy. Consumers are very far in the customer journey, when they search on a specific product name or type. bGenius launches Dynamic Advertising: import your product inventory and by setting up some templates the system pushes a very relevant campaign structure to Google and Bing.

February 2009

Wehkamp as first external client

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Wehkamp is the first bGenius client with an advertiser license. Online retailer Wehkamp decides to inhouse the online operation and uses bGenius as their online advertising platform to manage all campaigns.

September 2010

Launch of online management system bGenius

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February 2011

bGenius support operational

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June 2012

Integration of Criteo in bGenius

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June 2012

bGenius launches cookie management system

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January 2013

bGenius support becomes Client Solutions

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Juli 2014

bGenius becomes part of IPG Mediabrands

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Traffic4u, as an agency, and bGenius, as a technology provider, are very successful in the Dutch Market. Becoming part of IPG Mediabrands gives us access to a network of agencies in 50+ cities around the globe

Juni 2015

bGenius developed a new tool Feed Management

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As an online marketer you have the possibility to adapt a product feed and / or data feed to your liking without the intervention of IT. Import the feed into Feed Management and get started with the hundreds, thousands or even millions of products.

Februari 2016

New look and feel Campaign Management

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Juli 2016

bGenius launches new Dynamic Advertising

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